There are lots of ways to promote a hotel using trendy and attractive amenities. One such thing is promotional products with brand logos. This is one of the most cost-effective ways to promote a hotel brand while maximizing guest satisfaction. 

What makes this branding technique more cost-effective is investing in a product that lasts long and can be used anywhere for word-of-mouth promotion. A very trendy product that fits perfectly in this criterion is lip balm. 

Promotional lip balms are one of the best ways to promote your hotel brand and show care to your guests. They also offer lots of customization options such as flavors, packaging style, ingredients, etc. So, let’s see the reasons to invest in these promotional products but first begin with understanding what these lip balms exactly are. 

What are Promotional Lip Balms?

Promotional lip balm are branded lip care products that are used by various businesses as marketing strategies. These lip balms are custom-made with the brand’s logo, name, tagline, or any other custom message.

These promotional products are super hyped because of their functionality. They also offer a wide variety of customization depending on the brand’s luxury level. You can use them for various promotional strategies such as the following: 

• Corporate Gifts 

• Event Giveaways 

• Hotel Amenities 

• Retail Promotion 

• Health and Beauty Branding 

Why Invest in Custom Lip Balms? 

As now we know, promotional lip balms can be a part of various promotional events, let’s see how they can benefit your hotel branding. The following are some of the reasons why you should invest in custom lip balms to promote your hotel. 

1. A Branding Opportunity 

Personalized lip balms offer a great way to showcase your brand and its values. You can customize the packaging with your logo, brand colors, tagline, and a lot more. Whenever your guests use the lip balm, even days after checking out from your hotel, they will be reminded of your exceptional services. 

2. A Practical, On-the-Go Essential 

One of the reasons why lip balms are such an effective marketing product is they are highly practical and on-the-go essential. These are some of the most common personal care products. 

Lip balms are highly convenient to carry in pockets or handbags. This easy portability of these products makes them perfect on-the-go accessories. Your brand name will be visible to people wherever your guests are taking the lip balm. 

3. A Memorable Keepsake 

Custom lip balms are more than just a promotional product. Lip balms are one of the most handy personal care items and the most used ones too. They are something people usually hold onto for a longer time. 

A lot of people keep them as memorable items. You can make your hotel brand’s lip balm a souvenir for your guests and make them remember your services even after they have completed their vacation. 

4. An Increased Exposure 

Since lip balms are highly portable and last for a long time, people use them at various places such as home, cars, work, etc. And when someone is using a lip balm of your brand at various locations, your brand gets increased exposure. 

It can be word-of-mouth marketing for your brand as people will likely ask about the lip balm you are using. Over time, your brand can be easily recognizable by others due to its reach to this broad audience. 

5. An Impactful and Cost-Effective Marketing 

Promotional lip balms are one of the most cost-effective marketing tools. Compared to other marketing strategies, this is inexpensive, especially when ordered in bulk. Even though they are low-cost, they are highly durable and long-lasting. 

Lip balms last for months and till they are not finished, your brand is visible to everyone. If you are customizing these lip balms effectively, they can be the perfect marketing and branding tool for your hotel business. Thus, they become highly valuable for brand promotion. 

How Can You Customize Your Promotional Lip Balm? 

We know that promotional lip balms are highly functional and a great marketing tool, now let’s see how you can customize them for maximum impact. There are many ways to personalize promotional lip balms for hotel brands. Let’s have a look at them. 

1. Custom Packaging 

The first thing that comes to anyone’s mind about personalizing a lip balm is its packaging. You can add your brand’s logo and name to it. You can also customize the packaging as seasonal, event-based, etc. for more impact. 

2. Natural Ingredients 

The best part you can add to customizing your promotional lip balms is a touch of nature. You can include natural ingredients such as coconut oil, shea butter, beeswax, honey, cocoa butter, etc. for all the nature lovers out there. 

3. Unique and Attractive Flavors/Scents 

What makes a promotional product leave a great mark is its uniqueness. You can add unique flavors and scents to the lip balm to make them more attractive. To enhance the uniqueness, you can add local flavors such as lavender or coffee. 

4. Additional Features 

Another way to make your promotional lip balms lucrative is by adding special features such as SPF, tint, or local elements. This can make your products stand out and will speak for your hotel brand. 

5. Eco-friendly Element 

This can be a highly attractive feature for all environment lovers. You can make the packaging eco-friendly by ditching plastic and adopting degradable elements. Other eco-friendly elements can include organic and natural ingredients, recyclable packaging, sustainable production practices, etc. 

Bottom Line 

Using promotional products to market your hotel brand is one of the easiest and most cost-effective strategies. These are compact and easy to carry everywhere which increases your brand visibility. 

This is one of the most thoughtful hotel amenities which all the guests love. You can customize them as you like and add your brand’s personal touch to enhance your brand image. This will not only market your brand but also increase customer satisfaction.