The Psychology of Hotel Amenities: What Guests Really Want
Published by Accent Amenities on 20th Dec 2024
You might own a nice hotel that attracts lots of guests every month and earns lots of revenue along with happy customers. But are your customers only happy or they are also satisfied? Have you ever thought about it?
Have you ever paid attention to the thought about what your customers really want? What are your guests’ expectations from your hotel? Well, if you haven’t thought about it, then it’s still not too late. Let’s understand your hotel guest expectations and how you can exceed the same.
What Guests Want From a Hotel
Whenever customers book a hotel room, they have certain expectations. They want certain basic things to be available there. Let’s have a look at some of the guest expectations on their stay at your hotel.
Hygiene
The most important thing that everyone wants in their stay at any hotel or lounge is hygiene. A hygienic place is what guests want whenever they go on a vacation. It is one of the most attractive amenities your hotel can have.
Comfort
Another important thing is comfort. Guests want comfort when they are booking your hotel. It is assumed that they are traveling for a long time which tires them. Thus the guests are most likely looking for a comfortable place to stay.
Convenience
Hotels are usually booked by those who have traveled from a different city or state for vacations. This means that the guests will most likely want to visit the scenic locations or the must-visit places of the city. Thus, they expect the hotel to be at a convenient distance from such locations.
Affordable Pricing
Of course, everyone wants to get a good hotel experience at affordable prices. Guests are always looking for cheaper hotels with good service. They have already spent the money on traveling and food, thus they want to save as much as they can, especially by getting cheaper hotel rooms.
Friendly Staff
No one likes to be talked rudely. Everyone expects friendly staff at the hotel where they are staying. It enhances the overall guest experience. If the staff is not talking properly to guests, why would they bother to stay there as there are a large number of options out there?
Safety and Security
Safety and security are one of the most important things any traveler or visitor would look for. If they are staying at a hotel, then they would want their luggage, money, and other stuff to be safe there. Without safety how would they even trust the hotel?
Basic Amenities
And then there are certain basic amenities that have to be there to provide an enhanced experience. These basic hotel amenities include dining and refreshments, wifi, privacy, toiletries, etc. These are some of the basic things people look for while booking a hotel.
How You Can Satisfy Your Guests
Now that we have seen what guests really want, let’s see how you can deliver that to them. Following are the easy and simple ways that can help you enhance your guests’ overall experience. So, let’s begin with that.
Provide Exceptional Customer Service
One of the most attractive things about any hotel is how better the customer service is. If the guests like the service of the hotel, why wouldn’t they want to repeat their stay at the same place? So, offer exceptional customer service to your guests such as friendly staff, personalized service (concierge), customer feedback, etc.
Ensure Cleanliness and Comfort
As we have seen that the guests want a hygienic stay, you need to ensure that they get the same. The rooms should be spotless, there should be comfortable bedding, and the bathrooms should be hygienic along with basic toiletries to provide the guests with the utmost satisfaction.
Offer Personalized Experience
Personalized services are always appreciated. These make the guests feel special and welcomed and offer them a luxurious stay. You can offer your guests customized welcome kits, personalized room service, and recognition on their return. This helps to create an emotional connection with them and make them loyal to your business.
Maintain Good Communication
Good communication can never be ignored. If you are communicating properly to your guests about the check-in and check-out process and providing them with an informative pre-arrival guide, then they will appreciate it as this can help them decide the best hotel for their stay.
Create a Welcoming Environment
The first impression you can leave to your guests is a peaceful and welcoming environment. A quiet, peaceful, and welcoming ambiance is what every person wants when they enter a hotel lobby or a common area. But make sure that the place is not too quiet otherwise, it can be eerie.
Deliver High-Quality Food and Beverages
Food and beverages are a necessity that you need to provide to your guests and quality in such things is always appreciated. You can offer different varieties to your guests along with free breakfast and special deals. A good-quality coffee with some healthy and tasty cookies is not much of an effort, right?
Maintain Transparency
You can offer transparent practices to your guests to build trust. Being transparent means you are providing fair pricing to your guests with no hidden or extra charges. This makes the customers trust your business and give you loyalty.
Enhance Guest Privacy and Security
Privacy and security are highly important for any guest to stay at your hotel. If you can’t provide security for their stuff or privacy to their matters, why would they choose your business then? Thus, this should be on your priority list to provide an enhanced experience to your guests.
Bottom Line
Knowing what your guests need can help you a lot in delivering the best services in the market. Now that you know what are some of the basic needs of your guests, you can easily deliver that and get a competitive advantage.
You just need to offer a variety of hotel amenities to your guests in high quality and you are good to go. This is an investment with a high ROI and you should not think twice about upgrading your hotel with these amenities.